CallPage Alternative? Heilo vs CallPage Compared (2026)
Looking for a CallPage alternative? The Heilo team compares the CallPage callback widget and AI agent with call capture for sales teams in Heilo.
CallPage helps you catch a visitor's interest on your website (a callback widget) and can answer phone calls with an AI voice agent. Heilo is a CallPage alternative only if your problem lies in the calls your own people handle: Heilo does not talk to the caller; it records calls and messages, creates a transcript and a summary, and passes the agreements to your CRM. Which one fits depends on whether you want to make first contact easier, automate answers, or capture what your salespeople agree on the phone.
As of 20 October 2026. The Heilo team wrote this comparison from CallPage's public pages and our own product. We did not test both tools on the same calls; the fit described here is our conclusion, not an independent ranking.
Which tool fits your need?
| Need | What to check |
|---|---|
| A website visitor wants fast contact | CallPage callback and widget |
| The customer should talk to an automated agent | CallPage AI and its call scenarios |
| A salesperson talks to the customer, but the agreements get lost | Heilo: recording, transcript, summary and hand-off to your own CRM |
| Salespeople phone customers themselves and want the agreements from every call | Heilo Line: a +48 number for each salesperson and “Call via Heilo” |
| Nobody can pick up and you need a message to call back | Heilo voicemail (Heilo Voicemail) or another message service; an AI agent if it should also answer |
What CallPage offers
CallPage does more than a website widget. Its homepage promises “from a click on the site to a conversation in 28 seconds” (callpage.pl, checked 20 October 2026) and lists meeting booking, a virtual switchboard and call routing. The AI voice agent can also answer calls on your own phone number, so you do not always need a website: CallPage AI says it picks up 24/7, books appointments, and every call comes with a recording, a transcript and a summary (checked 20 October 2026).
Pricing: compare the same period and unit
We quote no amounts here, because the two vendors count differently and CallPage's own pages disagree with each other. CallPage's pricing page lists Essentials and Pro with up to 50 and up to 100 successful calls a month, Enterprise on request, and 20% off annual plans. The prices are net, and a successful call there lasts more than 10 seconds (checked 20 October 2026). The AI voice agent is priced separately on CallPage AI, with 100 calls a month (up to 3,000 minutes; checked 20 October 2026).
Heilo is billed monthly per number; each salesperson who answers and calls through Heilo needs their own Heilo Line number. Plans and prices are on the pricing page. Heilo Line includes 6 hours of recorded calls per number in each billing period; each extra hour is billed per minute at the rate on the pricing page and added to the next invoice. Add your carrier's forwarding costs and any integration tool.
Compare the cost of a rollout for your own team. Heilo Voicemail takes only messages after missed calls and does not record the calls your salespeople answer.
Features not to confuse
CallPage's pricing lists recording, SMS, integrations and scoring rules. Essentials has one integration and three basic scoring rules; Pro has no such limits. Behaviour scoring on a website is not the same as analysing what is said in a call. The AI agent offer includes recordings, transcripts and summaries. Confirm each feature in the specific plan.
Heilo listens, records and summarises, but it never talks to the caller. If SMS notifications are on, you get the caller, the topic and a link to the call; the full transcript is in the dashboard. After a two-sided call with a transcript, the call coach shows what went well and what to improve; its rating is an estimate worth checking.
Heilo has three plans. Heilo Voicemail takes messages after missed calls via carrier forwarding; forwarding alone does not record calls you answer. With Heilo Select you keep your own number and add Heilo to a call you choose; conference calling is required, and Heilo records from the moment it joins. A Heilo business number with Heilo Line gives each salesperson a +48 number: inbound and outbound calls through it are recorded automatically (a new number plays a recording notice to the other person by default), and you start outbound calls in the dashboard with “Call via Heilo” (+48 numbers only). Afterwards you get a transcript, a summary, suggested tasks and notes from the call coach. Once you set up an integration, the API, signed webhooks, Zapier or Make send the results to your own CRM.
To analyse many calls at once there is Heilo Studio: ask your calls a question in your own words and Heilo points to the calls that answer it. Phrase tracking shows in which calls a given word came up, for example a competitor's name. Configurable quality rules are only announced.
When to choose which?
Check CallPage if the problem starts on your website: people want contact and a form is not enough. Check the AI agent if you need dialogue, answers or booking from a configured scenario; then your test must also cover wrong answers and the hand-over to a person.
Check Heilo if your own people hold the calls and you need their agreements in your CRM. For a sales team the foundation is a Heilo business number with Heilo Line. The API and webhooks let you build the data flow; the Zapier and Make guides help you set up the connection but do not replace a ready-made plugin. A small business with no CRM may be fine with the built-in contacts, projects and tasks.
When a small business looks for a CallPage alternative
The search for a “CallPage alternative” usually comes from one of three places:
- The widget does not bring enough leads to cover its cost. With low website traffic the subscription is hard to justify. If customers call your number directly anyway, handling missed calls with Heilo Voicemail may be the simpler answer.
- A voice bot is too much. CallPage's AI voice agent talks to customers on your behalf, and some businesses deliberately do not want that. Heilo never talks to the caller: it records, transcribes and summarises, and you decide what happens next.
- The problem is the phone, not the website. A widget will not help when customers call your number and hit a dead end.
To be fair: if your website generates traffic and that is where inquiries slip away, CallPage does exactly what it was built for, and Heilo will not replace it there.
Can you use both?
You can combine a website callback with recording the actual conversation, but first decide how the call is handed between the services. Settle who plays the recording notice, where the audio is created and whether one event creates two records. We do not promise that such a setup works without a test of your chosen configuration.
Test before you buy
Check an ordinary answered call, a missed call with a message, a missed call without one, and an outbound call started with “Call via Heilo”. Measure how long the transcript and summary take. Check names and figures, and how the data lands in your CRM. Compare the real work of your team, not the length of a feature list.
See also: how to record outbound calls, Heilo vs Ringostat, call recording to CRM and Heilo vs Google Voice.
FAQ
Are Heilo and CallPage direct competitors?
Not exactly. CallPage focuses on making first contact easier from your website and on an AI voice agent. Heilo focuses on the conversations your people hold and the messages callers leave. Both help you avoid losing customers, but they solve different problems.
Does CallPage AI need a website?
No. According to its offer it answers calls on a phone number, so it works without a website.
Which is better for a small business?
First decide whether the customer should leave a message, talk to a person or talk to an AI agent. Only then compare plans, costs and the result of a test.
Will Heilo call the customer back for me?
No. Heilo does not dial by itself and does not talk to the customer. A salesperson with Heilo Line calls back from the call list with the “Call via Heilo” button (+48 numbers only), and the call is recorded and lands in the dashboard with a transcript and a summary. Heilo does not offer quick callbacks from a website.
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